HAMPTONS-TV® targets its programming to the most affluent individuals through qualitative and quantitative analysis.
Male . . . . . . . . . . . . . . . . . . . . . . . 39%
Female . . . . . . . . . . . . . . . . . . . . . 61%
under 25 . .1% 26 - 35 .
. 4% 36 - 45 . . .
. . 14% 46 - 55 . . .
. .21% 56 - 65 . . . . . . . .
. 22% 66 + . . . . . . . . . . . . . 38%
Single . . . . . . . . . . . . . . . . . . . . . . 12%
Married . . . . . . . . . . . . . . . . . . . . . 88%
Average age. . . . . . . . . . . . . . . . . . 39
$100,000+ . . . . . . . . . . . . . . . . . . .52% $150,000+ . . . . . . . . . . . . . . . . . . .37% $200,000+ . . . . . . . . . . . . . . . . . . .24% $250,000+ . . . . . . . . . . . . . . . . . . .17%
$152,000
Executive/Upper Management . .. 49%
(CEO, Chairman, Board of Directors, Partner, Owner, SVP, VP)
Financial Services . . . . . . . . .29%
Self-Employed/Business Owner/
Early Retired . . . . . . . . 14%
Research scores an individual's wealth and then compares it to the current census information relative to his or her respective market, with 0 being the lowest score and 9 the highest. As a result, 80% of HAMPTONS-TV® viewers are in the top 10% of wealth income.
(Exclusive of home ownership)
$1,000,000+ in investments . . . . .77%
|
Own at least one residence . . . . . . . 84%
Own luxury vehicle . . . . . . . . . . . 70%
Audi, Aston Martin, Bentley, BMW, Cadillac, Infiniti, Jaguar, Lexus, Mercedes-Benz, Porsche, Saab, Spyker, Volvo
Viewers reporting
Charitable giving . . . . . . . 70%
Health and institutional donations . . . 53%
Political donations . . . . . . . . . 73%
Viewers reporting
Interest in the cultural arts . . . . 91%
Viewers reporting
Propensity for the fitness . . . 77%
Viewers reporting
Propensity for the travel . . . 86%
Interest in foreign travel . . . 84%
Viewers who
Drink/Purchase Wine . . . . . . . . . 75%
Drink/Purchase Distilled Spirits . . . . 52%
Drink/Purchase Beer . . . . . . . . . 36%
Readers reporting an interest in
Personal-care or beauty products . . . 57%
Percentage of HAMPTONS-TV® viewers who:
Are home-improvement shoppers . . . 13%
Are investors . . . . . . . . . . . 51%
Buy books . . . . . . . . . . . 43%
Buy fine jewelry and watches . . . . . 40%
Buy kitchen appliances . . . . . . . 22%
Buy men's apparel . . . . . . . 25%
Have a revolving credit account . . . 70%
Regulary read magazines & news . . 63%
|
Demographic information subject to change based upon distribution and subscribers.
*Gender, Audience, and Average Age are reflective of the entire distribution and based on primary residence.
|
|
|
