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DEMOGRAPHICS: MOST SOUGHT AFTER AFFLUENT DEMOGRAPHIC
The Hamptons is truly an international destination, attracting the leading and most illustrious celebrities, in business, in entertainment and in government. These individuals have achieved remarkable success and are decidedly affluent, at the right age and stage to fully enjoy all of life’s discretionary pleasures. They entertain lavishly, travel often for business and pleasure, drive the finest automobiles and own multiple homes. Because of their education, income, professions and age – and more importantly horses and horse events, they represent the illusive demographic actively targeted by those corporations seeking an upscale market, as well as businesses wanting to reach a broader affluent marketing spectrum and individuals who make buying decisions.
STATISTICAL OVERVIEW: DEMOGRAPHICS
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Age
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80%
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18 – 49
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Income
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42%
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$350,000+ family income
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Education
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80%
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College Educated
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Occupation
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45%
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Business Executives
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* Educated and Discerning with Disposable Income
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Residence
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53%
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Semi Rural
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1+ Homes
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27.2
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Home Value
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Average Value
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$1,350,000
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Credit Cards
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97.3%
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One or more cards
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* Informed and Qualified Potential Clients
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Airline Travels
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43.1%
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16+ Trips per year
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Travel Frequency
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78.4%
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Frequent Flyer Club
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Fashion
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45.0%
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$30,000 plus
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Automobile
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55.3%
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Bought within 12 months
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Own Luxury Vehicle
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70%
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Audi, Aston Martin, Bentley, BMW, Cadillac, Infiniti, Jauguar, Lexus, Mercedes-Benz, Porsche, Saab, Spyker, Volvo
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Where do they Work, What are their interests?
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Executive/Upper Management(CEO, Chairman, Board of Directors, Partner, Owner, SVP, VP)
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49%
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Financial Services (self employed/Business Owner)
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29%
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Early Retired
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19%
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Investors
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61%
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Buy Fine Jewelry and Watches
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81%
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Have a Revolving Credit Account
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87%
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Buy Books
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83%
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Top 10% Wealth Income
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78%
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Travel
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82%
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Foreign Travel
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84%
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Propensity for Fitness
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79%
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Charitable Giving
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72%
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Political Donations
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73%
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Interest in Cultural Arts
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91%
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WVVH-TV the Official TV Station of Hampton Classic Horse Show Live, delivers the premium demographic and much more!
About WVVH-TV:
WVVH-TV, Hamptons TV® is the largest FCC licensed TV station in Suffolk County, broadcasting on UHF Channel 50, Cablevision 78, Verizon FiOS Channel 14 and on Time Warner’s new Video On Demand Channel 1111 and YouTUBE. Hamptons TV® is seen throughout New York, New Jersey and Westchester worldwide at webstream www.wvvh.tv and is the official TV station for the Hampton Classic Horse Show and Hamptons International Film Festival and the State designated station for Amber Alerts and National Hurricane emergency broadcast. Website: www.wvvh.com
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